is a few months being launched in Germany and England, was founded as a joint venture between the Philadelphia and Milka , it is more correct to say that is a joint project of two companies of the same multinational the Kraft Foods . After
Balance Philadelphia , Philadelphia Light , Philadelphia Yo , Philadelphia Duo creamy version, it seems the time has come Philadelphia Milka sweet and delicious chocolate . The company wants to open a new market segment, while there are companies that start to salty snacks, sweet snacks to Philadelphia to open . The Philadelphia the flavors are not new, a few years ago 'were launched at Philadelphia olives, salmon with herbs in England there are Philadelphia pepper, chives Philadelphia , Philadelphia onion and black pepper in the Austria Philadelphia to Paprika peppers and herbs Radish . Previous
not militate in favor of the new product, such as salted Philadelphia have not had a great liking for consumers, plus the combination of cheese chocolate did not have a big favor by consumers, for example, is the chocolate yogurt, but also ricotta flavored with lemon, pistachio ricotta, ricotta and chocolate are just curious, but the pudding, the combination of milk and chocolate, have never had great success .
The disclosure of Philadelphia
Milka in Northern Europe is moving on the same tracks speculoos cream, that is placed in an alternative in breakfast of Nutella of Ferrero . The intention is clear enough Nutella to erode market share by offering an alternative product, for breakfast, but why should I eat Nutella or Philadelphia Milka only for breakfast?
The strengths of Philadelphia Milka, will be compared to chocolate creams, the small number in absolute of calories, less than 40% lower rates sugars and fats , although the true burden of saturated fat, the differences are minimal and the three products Nutella , Philadelphia Milka and Cream Speculoos are almost equal. The intent is to collect the target health-conscious without sacrificing taste, a target that most adults who as children, the care-between is not always rewarded. In
L’ho pagato 1,29 da Rewe in Germania in offerta lancio. La comunicazione recita " Il piacere del gusto fresco al cioccolato" crema di formaggio (45%) con cioccolato al latte alpino (22%)
Ingredienti : formaggio fresco, zucchero, prodotti proteici del latte, burro di cacao, latte scremato in polvere, pasta di cacao, polvere di cacao magro, polvere di siero di latte, materia grassa butirrica ( in teoria dovrebbe essere burro ma ho qualche dubbio ), addensanti (farina di semi di carrube, carragenina, carbossimetilcellulosa di sodio), sale, soia, emulsionante lecitina, aroma vanillina, acido citrico, sorbato di potassio conservante.
PHILADELPHIA Milka è disponibile in confezione 175 g e il Family Pack di 265 g confezione. Più o meno 7 euro al kg , è un offerta di lancio verisimilmente arriverà sui 1,99 euro allineandosi al prezzo dei Philadelphia light di 8,75 al kg piuttosto dei Philadelphia duo di 15,00 al kg
Nutella invece la confezione di 200g a 1,75 cioè 8,75 al kg mentre la confezione da 400g a 5,75 al kg.
My opinion: Philadelphia Milka chocolate is not the nutella , baffles me or am I a salty taste or a sweet, sweet salty, not too congenial to me, I do not think that expresses the maximum of cold chocolate scents aromas and flavors, but it is a very personal thought, among the ingredients that butterfat reminds me a little conventional butter also saw the great spreadability of the product, so that those who I understand they want to know what kind of fat I mean. Will be successful? NI are there in many high-quality chocolate crème is not a mature audience willing to give up taste for calories.
From nutritional point of view of communication put in breakfast is a leitmotif weak, already explored by competitors too, a space that is becoming too crowded, we have a breakfast pretty sweet, I do not think that helps to follow patterns proper food, not even for children.
blog in fact the Germans, who have already experienced the product, maintain that taste better purchases instead of over the bread over the crackers, cookies above, over crepes, pastries over at the end is likely to be a product, which carries more foods rich in sugar and fat and becomes a multiplier of calories, thus defeating of calories that lead to lower spreads chocolate or cream breakfast .
I find that the chocolate flavor just is not always so pleasant morning, but personally chocolate after noon and it tells a lover of chocolate but the good one though.
Info: Philadelphia.de
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