First post on new trends food business for the new year, let's see what has happened over the last three years. Put one day at lunch with a buyers in a chain of modern supermarkets, my fellow elementary reading about trends and statistics for 2011, which we prefer, however, the horoscope of the Divine Otelma, we do not believe it same but at least we enjoy ourselves more. So
between half-jokingly went to see what products which recorded the largest increase volume in sales over the past three years. key statistics divide the food categories are too coarse and do not allow us to understand what the other hand, within the category has changed. The rankings for that particular trend instead of public concern are the trend setters who represent 10% of the population, very moody and often wrongly taken as a reference point.
We wanted to see the other what to buy 90% more , this is a real part tied to a single distribution chain of 50 supermarkets, which for obvious reasons I can not think, so not an overall figure but provides interesting data.
What are the foods and food groups that had the biggest increase in terms of sales in the three years 2008 2009 2010 Be A Superhero?
1) Beans do not know if it's a good or bad news in the past three years, the biggest increase in sales of the beans were dry or already prepared analogously to the chickpeas, all at a glance the pulses had an increase in sales compared to previous years. They are an excellent source of fiber, both soluble and insoluble good source of protein, containing discrete quantities of iron, calcium and potassium. Two most credible hypothesis, consumers have learned to eat healthy or the economic crisis has been felt and consumers are turning to their portions of protein and fiber to food at low cost. In my opinion a bit 'both, although I prefer the chickpeas and beans.
2) Sausages The sausage is a food that you not talk much, since it is considered noble not composed of pork and spices. A sharp increase in the purchases are the order of 20% to be understood. When we talk about sausages we refer is to fresh sausages sausage then saws, sausage Mantua, sausage knife tip, lucanega, but also to mixed beef and pork sausage of pork, turkey, chicken. Each region has lavortazioni typical and traditional. The interpretation we have given is that it is a food with a good value for money but also a food rich in flavor, comforting that tickles the taste and that also gives pleasure, dare I say a pleasure flights .
3) Potatoes
Regardless of the types of potato, the potato of Bologna to Selenella , pasta yellow to white pasta, potatoes ready even if the increments about the sacks of potatoes. A food has always been considered very noble. They are an excellent source of potassium, and our interpretation is that this is a very flexible product fits all for all, all the cooking at all matches, remember it is not true that makes you fat dressing depends on the two lots pounds has the better of self-service sales.
4) Onions Red onions, white onions, spring onions spring onions, leeks, bitter or sweet taste all that fades with cooking. Consumers' choices are oriented in the vegetables on this item un acquisto frequente. Un acquisto storico anche perché forse pochi sanno ma nel periodo di guerra il piatto principale delle truppe era costituito da patate e cipolle, di entrambi gli schieramenti. Al di là dell’accostamento storico patate cipolle sono un cibo corroborante soprattutto a basso prezzo.
5) Noce moscata
Dato curioso, se tutte le spezie hanno fatto registrare un aumento, la noce moscata molto più delle altre, difficile dare una spiegazione, non sarà che ultimante sia stata diffusa la notizia che sia afrodisiaca? Chissà se qualcuno ne sa qualcosa, ci informi. Già abbiamo la crisi economica che incombe non possiamo mica farci mancare anche l’eros?
6) Snack cakes
I know this is a trivial since you say, but a considerable increase, increased both the volume and sales price, whether at the level of packaging is insignificant, the price per kilo instead of the is often also pay a fine packing paper. But in times of crisis you want to give up even a small daily pleasure? Chocolate a go go as it were. Judging by sales several times a day, this is clearly a fact that raises some concerns regarding the health and especially obesity.
7) snacks are no longer just chips every possible variation, but also savory shortbread, crackers, breads and savory. This increase in the snack points out that in fact people have the habit of eating between meals and that despite all the things we say on the consumption of regular meals and healthy food does not matter to anyone, have more fat, more salt is better is!, Want to give wrong business? How do you do with such a plebiscite?
8) and the East in the kitchen Saffron Sales also increased for saffron, I doubt it is just for the risotto alla Milanese, the use of saffron, especially in Asian cuisine, I think this is a given due more migration that leads other dietary habits, increased for soybeans and other products.
9) Fish Finally a positive note, I was coming from the gloom, a small increase in the consumption of fish, both fresh and frozen ready, eat more fish, that is more affordable deals even if the swarms bass and sea bream the main farmed fish, good pattern for anchovies and sardines, fish a nutrient-rich blue and with a high value for money.
10) The tropical fruit Since there has a little 'stunned, though in general the sale of fruits and vegetables decreases (5 servings all right, less!) in the application of exotic fruit is purchased, but as a period of crisis in the exotic fruits best-selling? Notaries considered noble in the sense of more expensive it seems counterintuitive, but if we look at the prices Pineapple 1 euro per kilo of the apples 2.00 3.50 -2.40 or as in the picture, the litchi 1.98 , another example grapefruit from South Africa 1.30 1.90 Sicilian oranges. is given a unique but also exotic fruits if not all costs less than fruits Km do not say zero but closer , a new phenomenon. The Last year, given the crisis of apples their price was much lower, this year also had a soaring 20% \u200b\u200bto 50%), the consumer responds by making choices of convenience, why should we give an exotic touch to the table every much? Judging by the data even more than occasionally, a gesture that is becoming daily! In short less than Apple and Pineapple.
The story of course opens up a discussion of prices as it is possible that an apple that comes from so close it costs almost twice as much as a fruit that comes from so far away. 
What emerges from this analysis is that absolutely partial Misery and Nobility contraddistinuguono spending and consumption, alternating rational choices and irrational but to have the largest increase in consumer products and food are basic, good value for money, a sign that the consumer makes choices constrained by economic, crisis c 'and is in sales and feels this has changed consumption. As I announced in several post last year, food prices at the Chicago Stock Exchange were having an irregular surge in particular sugar and cereals, following the news of floods in Australia and South America, prices the stock market soared in the poorest countries and this has translated immediately into increased price and in a malaise, the reprisals of the road, in politically unstable countries already, keep in mind that more than 40% of the population in these countries is under twenty years of age and that it is countries employees in most of staple foods, a blind policy has made him give up the independence food trend now difficult to reverse. One of my personal
doubt we are confident that increases in food prices is only due to weather vagaries, (you could also call greenhouse him to have forgotten?) And not the ' increase in demand of basic foods undifferentiated common to all countries around the world, so globalized, there is little to be happy!
NB: In the coming years by the 13 to 14 million households in Italy disporanno a monthly income just above the poverty line of about 1,500 Euro (data center studies Catholic University ), I do not think the food industry you're gearing up to meet this new extensive range of Italian and foreign consumers
Related Post food crisis solutions exist , The rise in sugar prices , Speculation finziaria Grains , Crisis apple ,
General Info : EFSA European Food Consumption Database synthetic, the crisis Newsfood reduces food consumption,
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