Again Nutella, Ferrero again, with this article appeared in the Corriere . In a June interview at 'Ansa that goes around the world, "European Union is against Nutella," was only one standard for the labeling of food companies that the Lobby has tried not to approve . Nutella Ferrero of itself as " victim the guidelines of the 'European Union, but it gets a lot of publicity on the wings of this news.
"Someone" these days has circulated the news that an American woman, a housewife of Massachusetts, denounced because Ferrero Nutella encourage obesity, it appeared on several news media "not required" in connection to studies on Nutella breakfast , both malignant and suspicious that people who do not recognize myself in , they thought it's a new way to get free publicity since that to make these personal communications are drafting the public for a fee.
I do not think their case is diverted use of the means of 'information and communication, a tool used by other companies, "creating news" how to talk about a product via the' news and not through advertising, is a more credible message. Nutella does not need to resort to such means, other companies instead of "pretend" an attack on a complaint in order to defeat the possible effects of negative campaigning against his own product and rather than suffer the negativity and criticism of the handle to your liking as reiterate it is not the case with Nutella, absolutely not, but since I insisted on breakfast and health I want to say something.
1) Studies questionable and improbable portions?
The fact that we have a study or published in scientific journals does not mean anything because now we can find scientific studies that say everything and its opposite, and on any subject, see the milk lose weight. Scientific studies to prove the positivity of a product are losing more and more credibility by consumers. He is losing credibility even who makes them, is even worse! and all those magazines and journalists who publish press releases on studies of firms without reading them. In France, a known drug was withdrawn from the market when it injurious to health, which claimed to support the effectiveness of a medical science led to Pisa and a number of publications in scientific journals and studies that say about the medical science of health claims rejected by EFSA? Once
have a medical science in support of a product could be considered an added value, today it is losing validity tool, if you say that a product is accompanied with an attachment to health, it is looked upon with suspicion, unjustified obvious. For example, the study speaks of Nutella that makes a comparison between American and Mediterranean breakfast in the variety also part of a hazelnut cream, but since it is a tradition of Mediterranean diet with hazelnut cream for breakfast? In the case of
nutella flew over the communication, not deliberately or less for the message was not well understood on the frequency and quantity, certainly also the American lady home in Massachusetts will not understand. The breakfast nook cartel sees a bit 'too much Nutella in the center, with a huge slice, breakfast a bit' too much to see along with plenty of milk and fruit juice, fresh fruit, bread, butter and jam, bread and honey , anything else? How often should I? Every day? Five times a week, four times a week Twice a week Once a month, once a year, once every five years? The term "variety" is too easy personal interpretation and can easily create misunderstanding. The terms of
Quantity and Frequency should be better explained by communication or maybe I have explained and I have not understood. But as the weight Nutella? The American lady home in Massachusetts will be gone haywire! Poor. Maybe you have thought about how much per teaspoon can there ever be? a gram, 15 grams 15 teaspoons, then put the spoons that while the accounts are wrong and beat some more. a moment and the jar is empty. No, ma'am American not done so, instead of 15 g is 75g! By this I mean that it is very easy not to abuse it so much appetite, but certainly go beyond the recommended servings per sbaglio e confusione sull'interpretazione personale della frequenza e della quantità.
"Someone" these days has circulated the news that an American woman, a housewife of Massachusetts, denounced because Ferrero Nutella encourage obesity, it appeared on several news media "not required" in connection to studies on Nutella breakfast , both malignant and suspicious that people who do not recognize myself in , they thought it's a new way to get free publicity since that to make these personal communications are drafting the public for a fee.
I do not think their case is diverted use of the means of 'information and communication, a tool used by other companies, "creating news" how to talk about a product via the' news and not through advertising, is a more credible message. Nutella does not need to resort to such means, other companies instead of "pretend" an attack on a complaint in order to defeat the possible effects of negative campaigning against his own product and rather than suffer the negativity and criticism of the handle to your liking as reiterate it is not the case with Nutella, absolutely not, but since I insisted on breakfast and health I want to say something.
In the picture a Russian family that makes breakfast a "Mediterranean" source nutella.ru
1) Studies questionable and improbable portions?
The fact that we have a study or published in scientific journals does not mean anything because now we can find scientific studies that say everything and its opposite, and on any subject, see the milk lose weight. Scientific studies to prove the positivity of a product are losing more and more credibility by consumers. He is losing credibility even who makes them, is even worse! and all those magazines and journalists who publish press releases on studies of firms without reading them. In France, a known drug was withdrawn from the market when it injurious to health, which claimed to support the effectiveness of a medical science led to Pisa and a number of publications in scientific journals and studies that say about the medical science of health claims rejected by EFSA? Once
have a medical science in support of a product could be considered an added value, today it is losing validity tool, if you say that a product is accompanied with an attachment to health, it is looked upon with suspicion, unjustified obvious. For example, the study speaks of Nutella that makes a comparison between American and Mediterranean breakfast in the variety also part of a hazelnut cream, but since it is a tradition of Mediterranean diet with hazelnut cream for breakfast? In the case of
nutella flew over the communication, not deliberately or less for the message was not well understood on the frequency and quantity, certainly also the American lady home in Massachusetts will not understand. The breakfast nook cartel sees a bit 'too much Nutella in the center, with a huge slice, breakfast a bit' too much to see along with plenty of milk and fruit juice, fresh fruit, bread, butter and jam, bread and honey , anything else? How often should I? Every day? Five times a week, four times a week Twice a week Once a month, once a year, once every five years? The term "variety" is too easy personal interpretation and can easily create misunderstanding. The terms of
Quantity and Frequency should be better explained by communication or maybe I have explained and I have not understood. But as the weight Nutella? The American lady home in Massachusetts will be gone haywire! Poor. Maybe you have thought about how much per teaspoon can there ever be? a gram, 15 grams 15 teaspoons, then put the spoons that while the accounts are wrong and beat some more. a moment and the jar is empty. No, ma'am American not done so, instead of 15 g is 75g! By this I mean that it is very easy not to abuse it so much appetite, but certainly go beyond the recommended servings per sbaglio e confusione sull'interpretazione personale della frequenza e della quantità.
"nutrizionisti e pediatri daccordo con noi", calma non vi allargate troppo, vi siete messi seduti su un trespolo traballante, una parola in meno è meglio di una parola in più , siamo proprio sicuri che tutti i nutrizionisti e tutti i pediatri sono daccordo con voi? Avete fatto l'appello? Nessuno alimento di per sè fa ingrassare o dimagrire, dipende dalla dieta, dal consumo di calorie quotidiano, dal movimento fisico, non saltiamo il tutto dicendo basta 15 grammi, tutti gli alimenti troppo ricchi di grassi e zuccheri inevitabilmente inducono a un comportamento little unfair to supply, marketing and advertising, then do the rest. Do not eat just to eat the calories and vitamins for the taste and pleasure, those who buy Nutella looks more to them than to health.
Like many parents, that I do not like is when food companies will pass the buck on food, but from television, magazines, etc. that lead children towards products and unhealthy behavior is hard to establish itself , Many companies will also c OUNCIL portions from 10 to 30 grams, little pieces of real consumption, parents need help in this process and not held up as monsters.
2) The contradictions in terms of marketing the company. Power consumption measured and immeasurable.
Ferrero does not just Nutella but also other products we take for example the kinder egg, stimulating consumption in children with puppets or toys and surprise, the Collectors will want to request changes to purchase by children, it is not illegal but is well understood in terms of marketing the brand is a contradiction that one part focusing on a healthy eating, a consumption measured for breakfast but on the other points to the consumption huge through the incentive for the consumption of chocolate , the American lady home in Massachusetts, will be left confused why these products are all the same company and receive a whole and not a different community, it seems that Ferrero there is no coordination between the different brands in terms of communication.
2) The contradictions in terms of marketing the company. Power consumption measured and immeasurable.
Ferrero does not just Nutella but also other products we take for example the kinder egg, stimulating consumption in children with puppets or toys and surprise, the Collectors will want to request changes to purchase by children, it is not illegal but is well understood in terms of marketing the brand is a contradiction that one part focusing on a healthy eating, a consumption measured for breakfast but on the other points to the consumption huge through the incentive for the consumption of chocolate , the American lady home in Massachusetts, will be left confused why these products are all the same company and receive a whole and not a different community, it seems that Ferrero there is no coordination between the different brands in terms of communication.
An American family that makes a breakfast "Mediterranean" source www.nutellausa.com
3) The attack patriotic, but what made in Italy there Ferrero in?
"An attack on Italy and Made in Italy", absolutely no, not all companies are made in Italy products rich in sugars and fats? And then Ferrero SpA . is 100% owned by "P. Ferrero & C., which in turn is part of the group Ferrero International SA based in Luxembourg, has 18 plants worldwide, and only 4 in Italy, a plant recently opened in the Soviet Union Vladimir large-scale, only for the Russian market? If
Ferrero International SA loves so much to Italy, where he claims to have the direction of the multinational, why not invest in factories in Italy, more than 4 that already? Even in Italy there are young and unemployed young people, since it is claimed that because Italian is attacked, it would be good also manufactures products in Italy. But if he wants to be more Italian and ensure more jobs in Italy, we are all happier . Product
Italy is synonymous with quality product, but many companies exploit the reputation of "Made in Italy" , is not the case of Nutella. I do not discuss the choice of doing business to make the products where you want but they should not be declared made in Italy, even if they created a company of Italian origin. For example, if you make a Panettone Milanese in Brazil, will be Panettone Milanese with the original recipe but Made in Brazil. If by chance the cocoa comes from Central Africa, from Brazil sugar, milk powder from New Zealand, hazelnuts from Turkey, Indonesia Palm Oil is produced in the U.S. or Russia, what's Italian? The original recipe is Italian but you can still consider this? . If all the Italian companies that they advertise "Made in Italy had invested in Italy, there would be no problem of unemployment.
But today is globalization, we are citizens of the world some would argue, precisely whether a product you do in Russia, because they sell as' Made in Italy "if we are citizens of the world? I think if you do not invest in your country that you give yourself airs of "Made in Italy, why should we invest the rest?
4) In summary, when communications "not clear" may create a risk of misunderstandings and "unwilling" to think that Nutella is fattening!
4) In summary, when communications "not clear" may create a risk of misunderstandings and "unwilling" to think that Nutella is fattening!
American woman, a housewife who has denounced the Massachusetts Nutella, it is certain that this product is rich in sugars and fats that have greased his children? Not out of malice but it is not that American products are just that an example of healthy and balanced is that peanut butter is much better.
Then you look as if she has complained of Italian, perhaps because the Italians are not funny, or have neighbors Italian origin a bit 'noisy trample every day the flowers of the garden, he was wrong, Ferrero International SA is headquartered in Luxembourg, is produced directly in the USA, of Italian do not know what there is.
Jokes and irony aside, we have a little 'joke to lighten the subject, except that I personally do not find particularly guessed the claim "Nutella and breakfast" but who thought he had a lot of imagination. I do not find it suitable to my breakfast, it is a product that can be consumed occasionally but not routinely. I nutella buy it occasionally once or twice a year, because I like to occasionally eat a slice of bread, the eat for pleasure, but health-related reasons that make me smile more and I say no more , even if they were signed by a Nobel prize!
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