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New York City Heath Department, spot against the excessive consumption of sugar

La città di New York , ha presentato una nuova campagna di comunicazione per la prevenzione dell' Obesita e del Diabete , con una serie di spot, che hanno come soggetto l'uso eccessivo di zuccheri, se la prende molto con le bibite gasate tipo Cola , è la prima volta che una città, una municipalità decide di intervenire con questa modalità, spot con un linguaggio crudo, cosa dire? Mali estremi estremi rimedi. Rispetto alla solite comunicazioni educative e amene questi spot costituiscono una piacevole novità.

Quello che mi piace di questa serie spot, is not the strong language but that shows how easy it is to take calories in your daily routine without noticing , in this case just a couple of soft drinks can accumulate 93 bags sugar, which at the end of the day can be almost 1400 calories "empty", which may account for nearly 3 / 4 of daily calories for an adult .

Beyond the choice of foods rich in sugar and fat, are those extra calories every day that are the basis 's Obesity , you do not notice accumulate almost without realizing it. A selection of food is important but it is not only strategy, the assumption of correct behavior, physical activity and take into account in the calculation of daily calories also what you drink not only what you eat, are important in the same way. The consequences of ' Obesity prefer not to add anything too explicit images. Other

innovative aspect of the program is not negligible multimedia communication which had a range of media, TV commercials , spot on the subway, print, radio, and a good percentage the web page on youtube , facebook to better share content in a network without restriction. In

first spot, a boy opens and consumes 16 packets of sugar and is viewed poorly by two neighbors chair that actually consume the same "dose" of sugar in a drink but, as is easy mistake!. In

second spot instead of how you see during the day can take 93 bags of sugar.

The label sugars : you must be careful to buy the products because often the method for reducing the amount of sugar is to hide sugars, since the ingredients on the label should be placed in order of magnitude, so that the sugar is the first and second ingredient, are used more sugar, so it seems that there is less not-beginning the list of ingredients, however we must add the names of various sugars, here are indications of sugars

glucose syrup, dextrose , sorbitol, mannitol, starch , raw sugar, molasses, malt syrup, invert sugar , honey, fructose, liquid sugar particular attention must be paid to fructose glucose syrup and use of sweeteners in particular artificial sweeteners.

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