"Cimabue Cimabue do one thing and two mistakes" someone who is my age surely remember, the most popular spot at the turn of the '60s and 70 for all children even if advertising a bitter elixir of life. is the thing that came to my mind when I read this news from the U.S., the partnership between the group Heinz and Coca Cola for a new project Bottle Plant, an eco-friendly packaging from June that will characterize the bottles of Heinz , which will be made through the recycling of bottles of Coca Cola .
This partnership is an example of how companies are working to advance technologies to meet consumer expectations for the environment and the health of the planet.
The project aims at a reduced dependence on non-renewable resources, the Plant Bottle are already in service under the brand name Coca Cola , they look and function just like the plastic PET traditional, but it is completely recyclable . The only difference is that 30 percent of the plant material is produced with an innovative process that converts natural sugars in plants over a key component for the PET plastic .
The new packaging will be identified by a special logo and will release the second group Heinz to reduce greenhouse gas emissions, solid waste, water and energy consumption by at least 20 percent by 2015.
In 2010 alone, the use of this packaging has eliminated the equivalent of nearly 30,000 d affiliate tonne of carbon dioxide, approximately 60,000 barrels of oil Plant Bottle can be found in nine markets including Canada, Mexico , Chile, Brazil, Japan, Denmark, Sweden, Norway and the United States. The Coca-Cola Company plans to expand to more than a dozen new markets in 2011.
Consumers will be able to identify new bottles of Heinz label cites de: "Guess what made my bottle." Now Coca Cola also expects that other companies are willing to enter into partnership with her.
sending this press release is immediately generated at the Chicago Stock Exchange , that a food commodity price increase sugar already had doubled in the last year, but what does sugar ? The plant where the ethanol to produce Plant Bottle is sugarcane coming from Brazil, the sugar is at least one year in severe deficiency because of different use of the plant (fuel ethanol is that as an alternative industrial raw material), this news has thrown gasoline on a fire, grafting new speculation.
The green policy of both companies, resulting in a price increase general, it is likely to be paid by all consumers voluntary and involuntary, involuntary consumers who consume p roducts with sugar whose price will rise and Those who bought at a higher price bottles both Coca cola that of Heinz ketchup . The risk is that this new green economy is likely to remain the only green consumers. The savings in terms of CO2 barrels of oil and fatten the accounts of someone at the expense of others, beyond the fact the economic environment in mind how much sugar cane must cultivate and then the Amazon rainforest to answer the burning question of the two "smart" U.S. companies? There could be alternatives? It seems to be missing in this project evaluations of alternatives.
An original way to make Green Economy and above all a great social responsibility are two years that the prices of raw materials through to financial speculation rise, countries with faltering economies to the brink of the abyss and insurrezzione, this communication was like throwing oil on it!
I do not believe the randomness but at the same time I wonder if saving the planet and the environment through this method?
After the controversy over the caramel coloring it did not take this other news for Coca Cola
"Cimabue Cimabue do one thing wrong two "
Post Correll : Sugar financial speculation, financial speculation on grains , financial speculation Cocoa
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