Tutto il 'fascino' economico della serie A / Il Foglio
Media spectators among the lowest in Europe, serious problems of public policy, despite the legislation of recent years, crumbling stadium, with a few exceptions, focused on the business of television rights. Here, in a few lines, all the 'charm' of the league which kicks off Saturday waiting for the sixth consecutive scudetto Inter, dissolving opponents. Just
club Massimo Moratti is the most virtuous of the campaign is ending purchases in recent days with only 8,800,000 spent € 45.2 million, well received, thanks mainly to the supply of Balotelli (29.5) Jiménez (3 , 7) and Quaresma (7.3). A trend that confirms the attitude of the Inter austere as even last season the balance was positive for about EUR 15 million, having received and spent 108.9 94. Not to mention, however, that in the last five summer campaigns Inter have spent the beauty of € 247,700,000 (source transfermarkt.de), the cost of four league titles, one Champions League, an Italian Cup and three Italian Super Cup, not counting Mount engagements.
always better than Juventus in the last four seasons since returning to Serie A, has spent the beauty of € 212.4 million (and still is looking for a defender and a striker) without winning anything. With a deficit of nearly 17 million has been elected the queen of the market even though it is still waiting to sell players like Zebina, Camoranesi, Grosso, and perhaps even Trezeguet, Diego moved to Wolfsburg as 15 million. Especially not to lose sight of the financial fair play in recent years has been the number of leaders Juventus with a net worth of the most solid of the series A, along with Fiorentina, and balance in profit, against the big debt Milan's two teams, who in fact are reversed: 30 June 2009 the Inter declared a debt to the banks of EUR 48.3 million.
The most striking figure is the total output of the twenty teams in Serie A little more than 242 million euro. Fewer and fewer of Premier League who has spent € 364,885,000 with liabilities of over 233 million, but definitely more than Liga (229.7), Ligue 1 (129.4) and Bundesliga (107.7). Along with Inter, in fact, only Udinese, Catania, Bari, Rome and Naples have closed in the active market, not to mention the more than 41 million spent by Genoa, while earning 22.5, or 18 to 10 spent by Fiorentina and Parma Bologna, not to mention the 27.9 put on the dish from Lazio, which registered a deficit of even 3 million from the disposal of Kolarov at Manchester City. A little 'as the Palermo which grossed 17 million from the sale of Cavani and Kjaer, to invest as many five players, including Munoz, Pinilla and Maccarone. On the other
parte, come sottolineato in un recente studio di StageUp, i soldi dei diritti televisivi porteranno i conti della serie A in utile operativo. “Grazie ai maggiori ricavi dalla vendita collettiva”, infatti, “i club italiani, mantenendo inalterata la struttura dei costi, avranno in media un reddito operativo positivo di 400.000 euro, rispetto a una media in rosso per 8,3 milioni della stagione 2008-09”. Il contratto che scade nel 2012 prevede 911 milioni l’anno (fonte futebolfinance.com), il secondo più remunerativo in Europa dopo quello della Premier League. Questi numeri evidenziano uno sbilanciamento dei ricavi sui diritti media che potranno essere riequilibrati solamente con una maggiore attenzione al marketing e al merchandising on hold to manage the stadium property, which according StageUp management will also rely on an innovation and appropriate management training.
to this last point is partly related to the stage that in the presence of Juventus in B have reached the minimum level of 19,711 average viewers, with a peak average minimum of 2,800, against 25,570 of last season that showed two peaks average: 80,018 and 7,657. Figures that express another anomaly of the Italian supporters shifted largely to Juventus, AC Milan, Inter, so much so the fans of other teams hoping for a European Super League that will suck forever. The result of a romantic idea of \u200b\u200bold football and even when Cagliari Fiorentina, Lazio, Sampdoria, Roma, Verona e Napoli vincevano lo scudetto, ma folle sotto il profilo economico, visto che sono le grandi a trainare il business della serie A, nel bene come nel male.
In fondo il calcio italiano altro non è che uno spicchio del Paese reale, sempre diviso tra strappi in avanti e nostalgia del passato, qualunque esso sia.
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