Downloading killed the recording industry. FALSE: Back in the '70s and '80s discs and cassettes are duplicated. All Italians ( because even more flexible regulation, however, less detailed ) had in house a large number of products called "pirate" and, of course, the original discs and cassettes of their favorite artists. As evidence of non incisiveness of the download market decline on record first of all point out the "cheap" gold of Italian: an allotted time and got to 500,000 copies sold already at the turn of the 90 with 50,000 copies sold during which time the Internet was still an unknown in our country. A need for commentary, today gold is allocated for 10,000 copies sold and 50,000 for a single download ringtones with their cell phone, a sign that the download has been successful on the other hand, sales of recordings. Again, remember that many bands have been unknown, thanks to the Internet and P2P (peer to peer : file sharing network with various clients), the possibility of being known and appreciated on a large scale. The real killer of the music market was the competitive entertainment industry. Until the mid-'90s, the music was the only true home and portable enternaiment on which to spend money ( cd. consumer goods). If Tom had in his basket 30,000 pounds to spend on their personal pleasure, half was spent on the instant entertainment (eg cinema, games room etc ... ) and the remainder for the purchase of a disc / music CD / cassette.
Since the mid-90s have happened a bit 'weird things: the first film came into the house, thanks to VHS and DVD ( and the portable DVD is also out of the house ), then the video game market was "duty paid" dall'appannaggio exclusive of the very young: the kids in the 80 hours spent in the arcade, bringing increased age adult entertainment entertainment. All of a sudden the music industry has found itself competing with other forms of enternaiment without adjusting their offer.
A user must choose whether to buy a movie or an album at 20 € for the same price, knowing that a film used to produce tens of millions of euro ... while for an album today it takes less than four. It can also decide to pay about twice that amount and buy a video game, knowing that on average, will get at least twenty times the hours of fun that would give the movie, with a retail market are growing exponentially, but still lower than the cinema and radio.
Result? The music is not cheap. The correct price to record an album containing a minimum of 11 tracks from which are extracted at least 2 individuals passed frequently on radio, should in no case exceed 4 € ... but is sold at 500% of the correct price for such goods.
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